Realdania’s Privacy Policy

Realdania collects and process personal data regarding members for several purposes, including:  

• Sign-up for newsletter and marketing 
• Participation in events 
• Forward e-mail and letters through your digital mailbox as agreed  
• Send outs brochures, invitations, news, and information about Realdania 
• Marketing in general, including advertising 
• Send out Christmas cards 
• Login to the website 
• Discount vouchers 
• Ensure that your personal data is updated 
• Ensure that you own real estate 
• Identification of candidates to Realdania’s Board of Representatives in connection with our democratic process 
• Member surveys 
• Send out of reminders and notifications 
• Ensure that you are not a part of recruitment campaigns when you are already a member 
• Recording and transcribing of election and debate meetings, meetings of the Board of Representatives and events in general, with the purpose of documenting and improving the meetings 
• Ensure compliance with our rules, including determining your ownership of real estate 
• Publication of your CV and contact information in our annual reports, websites, etc., if you have been elected to Realdania's Board of Representatives. 

The personal data we collect about our members is, e.g. name, title, CV, company, address, email, phone numbers, CPR-number, recording of meetings and events, etc. The data is collected when you submit it to us. The data is used, among other things, to register you in the Realdania association, when you sign-up for newsletters and in connection with events – or to send you brochures, invitations, news and other information about Realdania.  

If you are a member of Realdania and visit realdania.dk via the newsletter My Realdania, we will also collect data about your visit to be able to target the information you receive, so they will fit your interests as far as possible. 

In connection with Realdania’s democratic process, where we search for candidates to Realdania’s Board of Representatives, we use your submitted data and your publicly available information such as workplace, position and position of trust via e.g. Google searches and social media platforms. The assembly of the Board of Representatives is Realdania’s supreme authority and consists of 109 members. The assembly of the Board of Representatives is elected among Realdania’s members.  

In connection with your application for membership and doing your membership, Realdania may in some cases process your CPR number and your contact information in order to identify you 100 %, so that we can ensure that we have the correct data about you, and to ensure that you are the owner of real estate. In the event that you have not provided Realdania with the necessary documentation to be able to determine your ownership of real estate, Realdania may use your CPR number and/or contact information in order to determine this via publicly available registers (such as the CPR register, IDQ, BIQ and the Land Registration). Via the mentioned public registers, we can collect information about address changes, name changes, possession of real estate and death. As mentioned, we do this with the purpose of ensuring that you own real estate, which is a requirement to be a member, cf. our rules. 

In some cases, Realdania and your digital mailbox provider (e.g., e-Boks or Netcompany) also need to process your CPR-number as a prerequisite for you to receive messages in your digital mailbox. 

Basis for processing your personal data 

Our legal bases for the processing of your personal data for the above purposes is as follows:  

• Register you as a member of Realdania and possibly as an elected member of Realdanias’s Board of Representatives, to perform and administrate the membership and to comply with our rules (GDPR article 6 (1)(b)) 
• The publication of your CV and contact information in our annual reports, website, etc., if you have been elected as a member of the Board of Representatives, occurs as a result of the contract you enter into with Realdania (GDPR article 6 (1) (b)) 
• Assess whether you should be nominated to Realdania’s board as a candidate for election to the Board of Representatives, as a result of our legitimate interest in composing an Board of Representatives for the benefit of Realdania’s members and activities (GDPR article 6 (1) (f)) 
• Consent to newsletters and marketing (GDPR article 6 (1) (a)) 
• Legitimate interest in compiling statistics, conduct surveys, improve and develop our services (GDPR, article 6 (1) (f)) 
• Legitimate interest in sending service notifications (GDPR article 6 (1) (f)) 
• Legitimate interest in sending customer satisfaction surveys and Christmas cards (GDPR article 6 (1) (f)) 
• Processing of your CPR number is based on your consent (s. 11 (2) (2) of the Danish Data Protection Act), hereunder with the purpose to check via publicly available registers whether you own real estate and to forward letters in your digital mailbox as described above 
• Legitimate interest in ensuring that you do not participate in marketing campaigns when you are already a member (GDPR article 6 (1) (f)) 
• Legitimate interest in setting up ads on Realdania’s social media profiles based on your email address and your interest in Realdania (GDPR article 6 (1) (f)) 
• Legitimate interest in recording and transcribing election and debate meetings, meetings of the Board of Representatives and events in general, with the purpose of documenting and improving the meetings (GDPR article 6 (1) (f)) 
• Legitimate interest in acquiring members by sending a hashed email address and hashed information about your interest in Realdania via an API to Meta (Facebook and Instagram), LinkedIn and X, which we have received from you in other contexts (e.g. because you are a member or in connection with subscribing to a newsletter). The social media platform will then use the hashed email address and other information to target marketing to other social media users with similar interest as you or based on the group we have defined (GDPR article 6 (1) (f)). You have the right to object to this processing by contacting us. In addition, you can object to Meta, LinkedIn and X by changing your settings, by following the instructions at the following links:
  Link: Facebook and Instagram (Meta)
  Link: X
  Link: LinkedIn
  We also refer to section 2.d “Visitors to Realdania’s social media profiles” below, which applies to Realdania’s and the social media platform’s processing of your personal data and the joint data responsibility that applies.  
• Public interest in disclosing data to distribution companies with a view to the distribution companies’ compliance with their legal obligations, e.g., in the form of checking addresses in relation to newsletter sign-ups (GDPR article 6 (1) (f)) 
• Legitimate interest in being able to establish, defend, and assert legal claims (GDPR article 6 (1) (f)) 
• Comply with legal obligations (GDPR article 6 (1) (c)) 

Read more about the association

Disclosure and transfer 

As a general rule, we do not disclose your information to others, unless you have given your explicit consent to do so. The information that Realdania collects from members is not sold or disclosed to third parties without prior consent.  

It may, under certain circumstances and according to applicable law cf. article 6 (1) (c) of the GDPR, or in the public interest  cf. article 6 (1) (e) of the GDPR or in order to pursue our legitimate interest in being able to defend or establish legal claims cf. article 6 (1) (f) of the GDPR, be necessary to disclose data to public authorities, distribution companies, lawyers or the police.   

In order to fulfil the above purposes, we may provide access to your personal data to third parties who, on the basis of a contract with Realdania, provide relevant services, e.g. IT suppliers, member contact centres, mail providers, suppliers of meeting and event recordings, suppliers in connection with marketing and group companies. Such service providers will only process personal data in accordance with our instructions in accordance with concluded data processing agreements. In certain cases, data processors are located outside the EU. In such cases, we use the EU Commission’s standard contractual clauses, which guarantee an adequate level of protection. Transfer of personal data to the USA may also occur based on the EU-US Data Privacy Framework, if the recipient if certified.  

Deletion of personal data 

Your personal data will be deleted when we no longer need to process them it for the fulfilment of one or more of the abovementioned purposes. Member data (including participation in events and competitions as part of your membership in Realdania) is, as a general rule deleted upon termination of membership or upon the death of the member. In the event that the member has consented to receiving newsletters, necessary data for this purpose is stored as long as the consent is valid and up to two years after the consent has been withdrawn. Recordings and transcripts of election and debate meetings, meetings of the Board of Representatives and events in general etc., is stored four years after recording. However, statistical data can be processed, published and stored for a longer period in anonymized form. In certain cases, Realdania may publish information about your CV in annual reports and on the website, etc., if you have been elected as a member of the Board of Representatives. This information is not deleted, as it constitutes part of the contract you enter into as a member of the Board of Representatives, and because the publication is necessary to comply with internal guidelines.  

Other relevant sections 

Please note, that other sections in the general privacy policy may also be of relevance as a member of Realdania. Whether other sections in the privacy policy are relevant to you as a member will depend on your specific behaviour and interaction. 

Realdania collects and processes personal data about applicants for philanthropic grants for a number of purposes, including:  

• Processing of applications for grants 
• Identification of former applicants 

The purpose with processing data, including personal data in connection with philanthropic grants, is to ensure that decisions about grants are made on the most substantiated grounds possible, and to identify possible links with previous and other philanthropic applications and projects.  

In the following you can see how Realdania registers and uses the information, you as an applicant is asked to provide, and the data you submit or the footprints you leave when you use the services provided.   

Realdania registers the mentioned data electronically in a closed philanthropy system, and physical personal data records are kept in locked cabinets. Only appointed employees have access to the electronic and physical data.  

When filling out application forms, you are asked to enter several personal data, including name, address, telephone number and email. We use your personal data to be able to process your application.   

Realdania does not collect information about the visitors’ profile on our own initiative. If you provide information in an electronic grant application, the submitted information is only processed in connection with the desired service.  

Basis for processing your personal data 

Our legal bases for the processing of your personal data for the above purposes is as follows:  

• To be able evaluate your application. In the event that your application is granted, the data will subsequently be used to administrate the grant (GDPR article 6 (1) (b)). 

Disclosure and transfer 

Realdania does not disclose or transfer personal data to third parties. Under certain circumstances and according to applicable law data can be disclosed to public and tax authorities (GDPR article 6 (1) (c)). Under certain circumstances data may also be disclosed to lawyers and the police on the basis of our legitimate interest in defending og establishing legal claims (GDPR article 6 (1) (f)).  

In order to fulfil the above purposes, we may provide access to your personal data to third parties who, on the basis of a contract with Realdania, provide relevant services, e.g. IT suppliers, member contact centres, mail providers, suppliers of meeting and event recordings, suppliers in connection with marketing and group companies. Such service providers will only process personal data in accordance with our instructions in accordance with concluded data processing agreements. In certain cases, data processors are located outside the EU. In such cases, we use the EU Commission’s standard contractual clauses, which guarantee an adequate level of protection. Transfer of personal data to the USA may also occur based on the EU-US Data Privacy Framework, if the recipient if certified. 

Deletion of personal data 

In relation to grant applications, we store information about you and your project in order to be able to identify if you have previously applied, as long as this information is relevant to us. Your personal data will be deleted when we no longer need to process them it for the fulfilment of one or more of the abovementioned purposes. 

However, statistical data can be processed and stored for a longer period in anonymized form. 

Links to other websites 

Our websites links to other websites and to integrated websites. Realdania is not responsible for the content of other companies’ websites or for their practice in connection with collection of personal data. When you visit other websites, you should always read the website’s privacy policy and other relevant policies.  

When you subscribe to Realdania’s newsletters, whether it is “Medlemsnyt” or our general news email, we register your email address and name as provided above. We use the information to send you newsletters and to compile statistics on subscribers’ use of the content of the newsletters.  

Basis for processing your personal data 

Our legal bases for the processing of your personal data for the above purposes is as follows:  

• Consent to sending out newsletters, other inquiries and marketing (GDPR, article 6 (1) (a)) 
• Legitimate interest in compiling statistics, conduct surveys, improve, and develop our services (GDPR, article 6 (1) (f)) 
• Legitimate interest in sending service notifications (GDPR, article 6 (1) (f)) 
• Legitimate interest in setting up ads on social media via Realdania based on your email address and your interest in Realdania (GDPR, article 6 (1) (f)) 

Disclosure and transfer 

The data is stored by our data processors, who assist Realdania with the delivery of newsletters, mail providers and IT suppliers.  

Information about the individual subscribers is generally not transferred. However, it may under certain circumstances and according to applicable law cf. article 6 (1) (c) of the GDPR, in the public interest  cf. article 6 (1) (e) of the GDPR or in order to pursue our legitimate interest in being able to defend or establish legal claims cf. article 6 (1) (f) of the GDPR, be necessary to disclose data to public authorities, distribution companies, lawyers or the police. 

Deletion of personal data 

Your personal data will be deleted when we no longer need to process them it for the fulfilment of one or more of the abovementioned purposes. Information necessary to send out newsletters is stored as long as the consent is valid and up to two years after the consent has been withdrawn. However, statistical data can be processed and stored for a longer period in anonymized form. 

Opt-out can be done directly from all newsletters using the “Unsubscribe” link at the bottom of the email. You can also contact realdania@realdania.dk to be deleted or get more information about newsletters.  

 

Realdania has profiles or pages on the following social media platforms:  

• Facebook (Meta Platforms Ireland Ltd.) 
  Link: Facebook’s privacy policy
  Meta and Realdania are joint data controllers for Facebook pixels, which you can accept via cookies as described above. For Facebook pixels, Meta's privacy policy and the information in this section also apply, except for the information that solely pertains to our profile on Facebook. 
• YouTube (Google Ireland Ltd.)  
  Link: Google's privacy policy
• LinkedIn (LinkedIn Ireland Unlimited Company)  
  Link: LinkedIn's privacy policy
• X (X Corp (X)) 
  Link: X's privacy policy  
• Instagram (Meta Platforms Ireland Ltd.)  
  Link: Instagram's privacy policy

For LinkedIn, Facebook, and Instagram, Realdania, together with the providers of the social media platforms, are joint data controllers for the processing of personal data collected in connection with your interactions with the profiles, including the profiles' posts.  

Realdania and the providers of LinkedIn, Facebook, and Instagram have entered into an agreement on the allocation of data protection tasks. According to these agreements, Realdania and the social media providers are each responsible for the tasks associated with the processing they each perform. However, it is agreed between Realdania and the provider of Facebook and Instagram that the provider is responsible for enabling you to exercise your rights as described in the section 'Your Rights' below, in connection with the use of Facebook and Instagram, and that Realdania is responsible for providing you with the information described below. It is also agreed between Realdania and LinkedIn that LinkedIn is responsible for responding to requests from you regarding the rights described in the section 'Your Rights' below.  

Additionally, Realdania uses the provider of YouTube as a data processor in connection with these entities' use of YouTube and shares certain information about your interactions, interests, etc., with YouTube. This sharing is based on our legitimate interest in optimizing marketing and the service, including our videos on YouTube (GDPR Article 6(1)(f)). 

Collection of Personal Data 

When you visit or interact with our profiles on social media, Realdania and the provider of the respective social media platform may collect, process and store the following types of personal data about you: 

• Information available on your profile, including your name, gender, marital status, workplace, interests, picture, and your city 
• Whether you "like" or have used other reactions on our profile 
• Comments you leave on our posts 
• That you have visited our profile 
• Your IP address 

Purposes of Processing

Realdania processes your personal data for the following purposes: 

• Improving our products and services, including our profiles and pages on social media 
• Statistics and analysis 
• To be able to communicate with you if you comment on a post, leave a review, or send us a message 
• General marketing 

Providers of social media process your personal data for the following purposes, among others: 

• Improvement of their advertising system 
• To provide Realdania with statistics, which the social media providers compile based on your visit to our profiles and pages  
• Advertising and customization of activities on the page 

Legal Basis for Processing 

The processing of your personal data is based on the following grounds: 

• Legitimate interests: Realdania bases the processing of your personal data on our legitimate interests in being able to communicate with and market ourselves to you on our social media profiles, as well as our legitimate interest in improving our products and services (GDPR Article 6 (1) (f)) 

Retention Period 

Your personal data will be stored for 2 years. However, the data may be stored longer in anonymized form. 

Please refer to the privacy policy of the respective social media provider for information on how long they retain your personal data. 

Who do social media providers share your personal data with? 

Social media providers may share your personal data with the following categories of recipients, among others:  

• Other entities within the group to which the social media provider belongs  
• External partners providing analysis and research services  
• Advertisers  
• Other individuals visiting our profile or page on the social media (to the extent your information is publicly available)  
• Researchers and other academics 

You can find more information about who the social media providers share your personal data within the individual providers' privacy policies.  

Social media providers may transfer your personal data to recipients outside the EU/EEA in accordance with applicable data protection legislation. You can read more in the individual providers' privacy policies.

To participate in quizzes and competitions at Realdania it is necessary for Realdania to collect information like your name and your email. If you win a competition, it will, also be necessary to collect your address to make it possible for Realdania to handover the prize. The legal basis for the processing of your personal data is our legitimate interest in being able to complete the quiz or the competition (GDPR article 6 (1) (f)). 

Disclosure and transfer 

Your personal data will not be disclosed to third parties without your consent. However, it may under certain circumstances and according to applicable law cf. article 6 (1) (c) of the GDPR, in the public interest  cf. article 6 (1) (e) of the GDPR or in order to pursue our legitimate interest in being able to defend or establish legal claims cf. article 6 (1) (f) of the GDPR, be necessary to disclose data to public authorities, distribution companies, lawyers or the police. 

Your personal data is disclosed to our data processers who assist Realdania in conducting competitions and quizzes as well as email providers and IT suppliers. In some cases, data processors are located outside the EU. In such case, Realdania will apply the EU Commission’s standard contractual clauses which guarantee an adequate level of data protection. Transfer of personal data to the USA may also occur based on the EU-US Data Privacy Framework, provided the recipient is certified. 

Deletion of personal data 

When the competition or the quiz has been conducted and fully completed, all stored data at Realdania is deleted if you are not a member of Realdania. If you are a member of Realdania, your personal data will be processed in accordance with the deletion deadline set out in sections 2.a “Members”. 

In some cases, Realdania will collect publicly available information (typically contact information related to persons from companies on e.g. LinkedIn and X (formerly Twitter)) and buy leads from companies (addresses and names) to prepare campaigns and to send letters with a view to recruit new members to Realdania. The legal basis for processing your personal data is our legitimate interest in recruiting new members (GDPR article 6 (1) (f)). Realdania always complies with applicable marketing and cookie legislation in connection hereto.    

Additionally, Realdania may collect publicly available information on potential candidates for the Board of Representatives. This information is used to assess whether the candidate could potentially stand for election to the Board of Representatives and, if relevant, to contact the candidate to inquire if they wish to stand for election to Realdania's Board of Representatives. The legal basis for processing your personal data as a potential candidate for the Board of Representatives is our legitimate interest in assembling the best possible Board of Representatives for the benefit of all our members and Realdania's philanthropic activities (GDPR article 6(1)(f)).  

If you are not a member of Realdania, but otherwise a stakeholder, your contact information can be used to send Christmas cards, professional publications and annual publications as well as invitations for relevant events. Distribution takes place in accordance the provisions of the Marketing Practices Act and is based on our legitimate interest in being able to keep our stakeholders updated and foster the relationship (GDPR article 6 (1) (f)).    

Disclosure and transfer 

Your personal data will not be disclosed to third parties without your consent (GDPR article 6 (1) (a)), unless this is required by law (GDPR article 6 (1) (c)).  

Your personal data is disclosed to our data processers who assist Realdania in conducting competitions and quizzes as well as email providers and IT suppliers. 

Deletion of personal data 

Information related to possible members is deleted 2 years from the collection of the personal data, unless you have indicated that you do not wish to be a member of Realdania, in which case your personal data is deleted immediately thereafter. Information about potential candidates for election to the Board of Representatives is deleted two election periods after it was collected, and the deletion deadline can be extended if acceptance is obtained from the potential candidate for election to the Board of Representatives. 

If you become a member of Realdania, please refer to section 2.a “Members” above.  

Information related to our stakeholders are stored as long as the responsible employee for your contact information at Realdania assesses that you are still interested in receiving the news and maintaining the relationship, including when you are part of the executive network. You can always request to be deleted if you are no longer interested in being part of this network.  

When you use Realdania’s website, personal data related to your behaviour and your IP address is collected. For the type of processing, we in some cases act as data controller.  

The processing of personal data in relation to necessary cookies is based on an agreement between you and Realdania to be able to use the functions of the website (GDPR article 6 (1) (b)). The processing of personal data in relation to statistical and preference cookies is based on our legitimate interest in offering you the best possible products and services (GDPR article 6 (1) (f)). The processing of personal data in relation to marketing cookies, also based on your preferences, is based on your prior consent (GDPR article 6 (1) (a)). 

In addition, Realdania will always obtain a valid cookie consent, in accordance with the EU cookie directive, before cookies are placed on your terminal equipment.  
 
To be able to process personal data in connection with cookies for the above purposes, we may provide access to your personal data for third parties who, on the basis of a contractual relationship with Realdania, provide relevant services, e.g. IT suppliers, analytics companies and suppliers of marketing material. Under certain circumstances Realdania will act as a joint controller with the third parties. For more information on the role of the third parties, deletion of cookies, withdrawal of consent etc., please refer to Realdania’s cookie policy, and the cookie pop-up window.